Advertisers flee Bill O'Reilly's show but impact unclear

O'Reilly has denied the merits of all the claims against him, 21st Century Fox said in a statement. He told the Times: "You should have taken it all the way".

"I think he shouldn't have settled; personally I think he shouldn't have settled", the president added. Trump similarly denied all the allegations, saying "the events never happened", and once calling his accusers "horrible liars".

Paul Rittenberg, executive vice president of advertising sales at Fox News Channel, said "we value our partners and are working with them to address their current concerns about the "O'Reilly Factor".

Mercedes-Benz, one of O'Reilly's top advertisers, announced on Monday that it will not run any more commercials during the show and instead "reassigned" its advertisements to other Fox News spots.

"I think they are unfounded just based on what I've read", Trump said of the accusations against Ailes. The worst part of my job is being a target for those who would harm me and my employer, the Fox News Channel.

His organization launched a petition to #DumpOReilly, arguing that the Fox News host "is a purveyor of sexual violence who has consistently used his platform to promote hateful and divisive rhetoric that attacks women, Black culture, and civil rights". Despite reports detailing several women's claims, including on-air hosts like Megyn Kelly and Gretchen Carlson, Trump called the controversy "sad," because Ailes was "a very good person", and seemed to suggest Ailes' accusers couldn't be trusted.

For over a decade, "The O'Reilly Factor" has been the most-watched news show.

Fox News itself makes up one-fifth of parent company 21st Century Fox's profit, according to estimates from Anthony DiClemete, a media analyst with the Nomura investment bank.

Henry Holt, the publisher of O'Reilly's new book "Old School", has said it has "no comment at this time" on the allegations against its author.

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