Verizon buys National Football League live streaming rights for Yahoo Sports

The deal is worth more than $2 billion, ESPN, Reuters and the Wall Street Journal reported.

"Verizon essentially gets multiplatform live-streaming rights to the entire National Football League schedule - with the exception of Sunday afternoon out-of-market games - which remain with AT&T's DirecTV Sunday Ticket", Jennifer Fritzsche, a Wells Fargo analyst, said in a note to clients. Verizon operates Yahoo, as well as AOL, which it purchased in 2015, through its Oath Inc. digital subdivision.

Starting in January 2018 - with the NFL Playoffs - Verizon will stream games on Yahoo and Yahoo Sports, as well as through its go90 and the NFL mobile app.

The NFL and Verizon, which had a years-long partnership that kept live games off any competing carriers' phones, said Monday they would serve up live games and other NFL video on Yahoo for anyone to stream. In addition to live games, it includes highlights and coverage of National Football League throughout the week and year, as well as other video original content.


"Our expanded partnership with Verizon is great for our fans", NFL Commissioner Roger Goodell said in a statement.

Verizon will stream the games through its Yahoo website and the Yahoo Sports mobile apps. Verizon has global distribution rights to the on-demand content, while the live games are USA -only.

The NFL has been clear with its desire to expand the availability of live games on digital devices, and this deal furthers that initiative. Next year, national preseason and regular season games will be included. The big difference between this contract the company just inked and the last one is that the last one applied only to mobile phones, whereas this new one will allow for games to be watched on more devices and platforms. But at $10 billion in revenue, Oath would still be a minor part of Verizon's business, which reported nearly $126 billion in revenue previous year.


Popular

CONNECT